Jewelry is given with a message–intended or not. A client sent me the prototypes for these sweet key pendants and the plan to launch them on Mother’s Day. The copy is meant to speak the words that the gift suggests:

The Keys to Her Heart are Here

Whether she has been your beloved mother for decades or she just gave birth to your first child, one of our Keys to Her Heart pendants will speak volumes about the bond you share this Mother’s Day.

From Your Heart to Hers

Starting at only $39 and handsomely packaged in a fine wood gift box, this Mother’s Day you can present her with a gift from your heart to hers.

Each of the Key pendants—Faith, Hope and Love—are handcrafted by expert metalsmiths in Bali from solid sterling silver, 18K yellow gold accents and melee diamonds. Ornate filigree and designer accents adorn each pendant.

Regularly priced at over $xxx, this special Mother’s Day offer of only $XX ends May 9^th, 2010. Don’t delay in unlocking her heart this Mother’s Day–Order Now!

Costume jewelry descriptions actually need MORE attention than fine jewelry product descriptions. Buyers need to feel confident that you are selling quality, replica jewelry and not just plastic. The right words can help paint a picture of your beautiful costume jewelry.

Here are some samples of costume jewelry product descriptions:

Long Glass Beaded Necklace

Long enough to wear over a bulky sweater and easy enough to loop into a double strand necklace, you will love these one-of-a-kind vivid necklaces. Triple strands of seed beads are interspersed with larger hand painted beads or baubles—even caging some beads with strands of seed beads.. Available in both fresh leaf green and pumpkin orange, you will love this glass necklace.

Available in orange or green.

Necklace measures 42 inches. (4-5/8 oz.)

Materials: Glass

Cerulean Blue Six-Strand Glass Bead Necklace, Earring and Bracelet Set

 Only the Mediterranean Sea on a cloudless day can rival the brilliance of our vivid blue graduated costume jewelry set. Four strands of translucent blue seed beads rest inches below two brilliant blue twine strands lamp work glass beads. Each bead is hand painted or glass dotted in shades of azure. The matching four strand bracelet also features painted glass beads, crystal clear blue seed beads and a lobster claw clasp. The aqua and cobalt blue earrings dangle from gold tone French wire.

Necklace measures 16-22 inches. (4-3/4 oz.)

Bracelet measures 8 inches. (1-1/2 oz.)

Earrings measure 3 inches. (5/8 oz.)

Materials: Glass

Triple Strand Brown Disk and Knotted Necklace, Earring and Bracelet Set

You can claim you bought this rustic aged bone costume jewelry set while on safari. When your friends notice the hand-knotted triple strand necklace and oval pendants of burnished russet, they won’t question its authenticity. The graduated necklace features a twine wrapped button toggle clasp, as does the matching bracelet. The earrings are held by gold tone French wires and are as light as a whisper.

Necklace measures 21 inches long. (2-5/8 oz.)

Bracelet measures 8 inches. (1-3/8 oz.)

Earrings measure 2 inches. (1/4 oz.)

Materials: Bone

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