Jewelry is given with a message–intended or not. A client sent me the prototypes for these sweet key pendants and the plan to launch them on Mother’s Day. The copy is meant to speak the words that the gift suggests:

The Keys to Her Heart are Here

Whether she has been your beloved mother for decades or she just gave birth to your first child, one of our Keys to Her Heart pendants will speak volumes about the bond you share this Mother’s Day.

From Your Heart to Hers

Starting at only $39 and handsomely packaged in a fine wood gift box, this Mother’s Day you can present her with a gift from your heart to hers.

Each of the Key pendants—Faith, Hope and Love—are handcrafted by expert metalsmiths in Bali from solid sterling silver, 18K yellow gold accents and melee diamonds. Ornate filigree and designer accents adorn each pendant.

Regularly priced at over $xxx, this special Mother’s Day offer of only $XX ends May 9^th, 2010. Don’t delay in unlocking her heart this Mother’s Day–Order Now!

This entry was posted on Tuesday, September 7th, 2010 at 10:38 am and is filed under Flawless Copy, Jewelry Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.