Selling Jewelry Online
If you’re new to product selling, especially on the internet, selling your jewelry at auction places like eBay or Etsy is a good stop gap measure before creating your own online store. This allows you to test your product line before sinking money into an expensive online storefront.
Choosing a Storefront
eBay.com is well known for their auctions but they also have store fronts for serious product sellers. Etsy.com is specifically for handmade jewelry but the idea is the same. There are fees involved so investigate each option carefully so you don’t have any surprise charges. Both are options for a low start up storefront.
Once you are ready to launch in your own storefront, you will need to conduct some major research into design, pricing, shopping carts, merchant services and marketing. Starting a storefront, even online, is a major undertaking.
Research, Research, Research
Research buying patterns and prices of items similar to the jewelry you plan to sell. Research your competitors as well. How is your store different? Can you state in a simple sentence what makes your jewelry line different?
Invest in Photography AND Copywriting
A picture may be worth a thousand words but search engines can only read text. Use the best photos you can for your jewelry pieces, even if it means reshooting stock photography provided by a wholesaler. Then invest in quality copywriting. An eye-catching headline and detailed product descriptions on your website or auction is crucial to stand out in a crowded niche.
Selling jewelry online has become increasing crowded over the past few years. It takes a specific niche, quality products, succinctly stated value and perservance to succeed online. Let JewelryCopywriter.com help you!
September 23rd, 2009 at 9:30 am
While selling jewelry online has become very popular, it is very important that one does their research before deciding on a company to use. Ask around and check to see what other people who have used them have said.
October 11th, 2009 at 12:27 pm
You are so right about photography. Well shot photos (shoot in a light tent with item on white acrylic sheet or display) which make the item stand out are essential. Always ask yourself if it was you would the image dislayed be sufficient to persuade you to buy.